If you're building an app, chances are you want to monetize that app to bring you an additional income. There are different ways you can monetize your apps, and in this session, Matthew talks about them, compares them one to another and highlights the best scenarios for you to get the more revenue out of your app. He also describes how to expand your app's reach through localizing it to multiple languages, the tools available for you to do so, and best practices using those tools. Matt also shows you how to make it easy for the user to say nice things about your app, how to deal with user issues in a way that has the users singing your praises, and lastly, how to create a buzz for your application.
Even though you're watching this on-demand, Matthew wants to help. Post your questions, comments, etc below or tweet it, mentioning @cdndevs.
To find out more information about cross device development with Visual Studio, check out this whitepaper on building mobile apps with Microsoft tools and resources, leveraging the Azure platform.