Felix Baumgartner jumped from over 128,000 feet to break a world record for sky diving. An image was posted to a Facebook account after his landing and in 40 minutes it had logged over 216,000 likes, 10,000 comments, and 29,000 shares. The Pottermore website, digital home to one of the world's greatest known Wizards, saw a billion (with a "B") page views just two weeks after it launched and was signing up new users at a rate of 25,000 per day. Whether you need this level of instant scalability, or you are simply wanting to be ready for it when your own idea takes off the cloud allows you to create solutions that can scale easily and have high availability, however, these do not come automatically. You need to know how best to leverage a cloud platform to achieve these capabilities successfully. This presentation focuses on architecture patterns and coding techniques that help provide reliable cloud solutions. While the content for this presentation can be applied to many cloud platforms the examples will be given using Windows Azure.