Want to boost monetization on your Windows 8.1 and Windows Phone apps? Microsoft Advertising has released new Advertising SDKs to increase monetization for developers. If you’re focused on getting new downloads for your app, discoverability is key. Microsoft Advertising has new capabilities that lets Windows Phone developers promote their app with advertising. Walk away armed with knowledge on how you can make more money, get more users and gain more insights.
In April at Build 2014, Microsoft unveiled universal Windows apps, a new approach that enables developers to maximize their ability to deliver outstanding application experiences across Windows PCs, laptops, tablets, and Windows Phones. This means it's now easier than ever to create apps that share most of their code. Code can be shared using the new shared app templates, as well as by creating Portable class libraries. This session will walk through the development of a shared app and will discuss where it still makes sense to implement platform specific features.