With the huge quantity of applications that are offered in stores, apps are competing not only to acquire users but also to keep them. Microsoft explores the key challenges and questions design and marketing teams need to have in mind to set up the right platform for a great customer engagement. This session will explore how to practically leverage push notifications and in-app messages to address the retention challenge with Azure Mobile Engagement. Speaker: Karl Piteira
Today the competition took place at Microsoft and consisted of hands-on judging. Each judge spent fifteen minutes with each team, testing out their project directly. At the end of the judging we had a showcase for Microsoft Employees to come see the finalists and their projects. Also, John announces the winners of the partner awards.