SoundCloud is the world's leading audio platform. Founded in 2007 by Alex Ljung and Eric Wahlforss, musicians and engineers, SoundCloud provides creators of music & audio with an open platform and the best tools to share original content, build an audience, and connect with a community of other creators – from home-based producers to global superstars. SoundCloud is operating on a global scale out of its Berlin headquarters. It can be accessed via the web, on mobiles and through a number of third party platforms.
SoundCloud is rooted on the premise that sound creators are looking for innovative ways to build their careers. Social and instant global distribution are key in supporting creators on that path. Within less than two years, the world has gone from desktop to mobile – a trend that requires new approaches but at the same time creates an opportunity for an audio-based platform. Currently, digital music distribution is characterized by players who enable a migration to the online world, however there still is an opportunity for a gate opener to truly augment the experience of the user. Innovation requires high-performance organisations, thus Organisational Health is key for innovative companies - regardless if they are based in the Silicon Valley or in Berlin.
In April at Build 2014, Microsoft unveiled universal Windows apps, a new approach that enables developers to maximize their ability to deliver outstanding application experiences across Windows PCs, laptops, tablets, and Windows Phones. This means it's now easier than ever to create apps that share most of their code. Code can be shared using the new shared app templates, as well as by creating Portable class libraries. This session will walk through the development of a shared app and will discuss where it still makes sense to implement platform specific features.