This talk is especially for you if your business has membership cards, coupons, tickets or deals. We’ll be talking about new features for the Wallet that make it easy to get your content onto Windows Phone, even if you don’t have an app. There are new branding opportunities, support for relevant card alerts at the right time and place as well as ability to keep the card current through updates from the cloud. There is an end-to-end experience around travel, from buying a ticket, to checking-in, to getting the boarding pass. Wallet has added cross-platform capabilities such as support for iOS Passes and travel-specific actions in Gmail. There is a new tool you can use to create wallet cards quickly. Come see how you can use our lightweight platform to engage your customers on the next release of Windows Phone. Note: NFC functionality has been decoupled so that apps can now support NFC payments inside their own experiences. It will not be covered in this talk.
Трек «Тренды приложений». Панельная дискуссия о предпочтениях пользователей мобильных устройств. Участники: Артём Колганов (Product Marketing Manager, Microsoft), Евгений Лисовский (директор по маркетингу, Litres) и Андрей Маслак (Product Manager, Aviasales). Ведущий -- Алексей Беляев (руководитель отдела исследований интернета, Аналитический центр VI)