Gaming is a key area of focus for Windows 10 — especially P C gaming. Create Windows 10 gaming experiences that maximize exposure in the Windows Store and provide mechanisms for users to discover, download, play, and re-engage with your game. Understand how Windows 10 helps drive engagement using live tiles and notifications. Learn about the gaming experiences and Xbox Live social engagements made possible through the Game bar and the Xbox app on the PC.
Want to boost monetization on your Windows 8.1 and Windows Phone apps? Microsoft Advertising has released new Advertising SDKs to increase monetization for developers. If you’re focused on getting new downloads for your app, discoverability is key. Microsoft Advertising has new capabilities that lets Windows Phone developers promote their app with advertising. Walk away armed with knowledge on how you can make more money, get more users and gain more insights.