Windows applications can run on phones, tablets, PCs and beyond. Designing and building your application to take advantage of different screen sizes and resolutions is critical to making beautiful, engaging applications that your customers will love across all their devices.
With the huge quantity of applications that are offered in stores, apps are competing not only to acquire users but also to keep them. Microsoft explores the key challenges and questions design and marketing teams need to have in mind to set up the right platform for a great customer engagement. This session will explore how to practically leverage push notifications and in-app messages to address the retention challenge with Azure Mobile Engagement. Speaker: Karl Piteira