SoundCloud is the world's leading audio platform. Founded in 2007 by Alex Ljung and Eric Wahlforss, musicians and engineers, SoundCloud provides creators of music & audio with an open platform and the best tools to share original content, build an audience, and connect with a community of other creators – from home-based producers to global superstars. SoundCloud is operating on a global scale out of its Berlin headquarters. It can be accessed via the web, on mobiles and through a number of third party platforms.
SoundCloud is rooted on the premise that sound creators are looking for innovative ways to build their careers. Social and instant global distribution are key in supporting creators on that path. Within less than two years, the world has gone from desktop to mobile – a trend that requires new approaches but at the same time creates an opportunity for an audio-based platform. Currently, digital music distribution is characterized by players who enable a migration to the online world, however there still is an opportunity for a gate opener to truly augment the experience of the user. Innovation requires high-performance organisations, thus Organisational Health is key for innovative companies - regardless if they are based in the Silicon Valley or in Berlin.
This talk will discuss our goals and experiences whilst migrating to Azure cloud services. I will present the requirements and high level architecture of our services and also describe how we used Azure to realize our goals. The other main topics of this talk are the practical problems and solutions we faced while migrating to Azure.