With the huge quantity of applications that are offered in stores, apps are competing not only to acquire users but also to keep them. Microsoft explores the key challenges and questions design and marketing teams need to have in mind to set up the right platform for a great customer engagement. This session will explore how to practically leverage push notifications and in-app messages to address the retention challenge with Azure Mobile Engagement. Speaker: Karl Piteira
It is day 2 of the Imagine Cup World Finals and the heat is on! It is the first day of competitions with the start of the live presentations. Each team has ten minutes to present their project to a panel of judges, followed by ten minutes of questions and answers. Golnaz catches up with some teams after they finish presenting and we get a sneak peek into the dorm rooms where the students are staying for the week.