Data mining as a technology is used to analyze data by revealing patterns. These patterns can then be used to derive knowledge about data, and in turn this knowledge can be used to enhance application designs and the user experience. In this session, you are introduced to the data mining capabilities in SQL Server 2012 Analysis Services, and demonstrations on how to specifically develop data mining models that can be embedded into your applications. This session is guaranteed to thrill you with potential, and excite you with the ease in which it can be accomplished. Be warned that this session includes numerous demonstrations that show you how to embed data mining into your application designs. The demonstrations range from simple (involving no code!) to more sophisticated examples.